Understand what it takes to sell your home quickly and why you should hire Kristina for the job.
The selling Process
understand your goals and objectives
Prepare Your Home
Why hire us?

We are committed to providing high-touch client service. The way we do that is by, first and foremost, listening to you. This is all about you. Your needs. Your goals. Our job is to listen and deliver. If you leave feeling anything less than fully satisfied, we have not done our job.

  • Listen and thoroughly understand your goals and objectives
  • Provide concierge service while preparing your home for sale
  • Ensure we are providing and soliciting constructive feedback
  • Aim to anticipate your needs at all times

Digital marketing has become such a buzz-word but few do it properly. This is why, I engaged a Digital Marketing Strategist to ensure we are taking full advantage of what digital marketing has to offer. This expense is at no extra cost to you. It is just another value proposition that sets us apart.

  • Custom digital marketing strategy
  • Investment in Pay-Per-Click (PPC) campaigns
  • Investment in Facebook/Instagram/YouTube/LinkedIn Ads
  • Fully optimized website that showcases your home like no other

Year after year, one of the top complaints that sellers and buyers have about their real estate agent is the lack of communication. I am committed to communicate with you openly and honestly in your preferred frequency and method of contact. My goal is to never have your wonder where we are at in the process.

  • Weekly updates on showings and feedback
  • Weekly updates on marketing progress
  • Weekly and/or monthly updates on market conditions
  • Immediate communication on any offers, major updates or concerns

According to National Association of Realtor’s annual survey, honesty and integrity are some of the characteristics that sellers and buyers value most. This makes sense considering a home is typically the largest financial asset a person has. Honesty and integrity are cornerstones of our business because it creates an environment for trust.

  • Your best interest always above my own
  • Commitment to provide, and open to receive, honest feedback and advice
  • You can trust your home in my hands
The right price

The #1 way to sell your home fast is by pricing it right. It is so important that we price your home at the competitive market value right from the start.

The right price is not determined by the listing agent nor by the sellers. The price is determined by what a reasonable buyer is willing to pay.

The buyer’s willingness to pay a certain price is determined by current market conditions. They make decisions by comparing your home against other recently SOLD homes in your area and by the amount of inventory available to them.

As your REALTOR®, I will provide you with all the data and advice you need to price it right.

Custom media plans

Since not all homes are created equal, nor should be the marketing plan. Our team will put together a custom marketing plan that begins with identifying and understanding your likely buyer.

Once we have have identified the person(s) most likely to buy your home, we will craft a custom marketing plan that is tailored to your target audience.

Digital marketing

According to the National Association of REALTORS, 88% of buyers start their home search online. Does it not make sense to make sure you choose an agent with a strong digital marketing strategy? Yes, it does!

On each and every deal, I have a dedicated digital marketing strategist who will focus on how we can utilize digital marketing to get your home in front of every potential buyer in the market.

We invest in Pay-Per-Click (PPC) and social media ads. We list your home on my fully optimized website and showcase your property like no other website can do.

Progress Reports

A lot happens behind the scenes when marketing your home. That is why it is important to provide you with weekly progress reports to show you how your property is being marketed.

Each week you will receive a report detailing where your home is receiving exposure – through online websites, social media and print ads. This will allow you to see week-to-week how your property is being viewed by and exposed to potential buyers.

Skilled negotiations

It is imperative that you have a skilled negotiator in your corner during the sale of your home. From contract to close, there are several areas of negotiation that go beyond the purchase price of the home. With 20 years of banking and corporate finance experience, I have the ability to effectively negotiate on your behalf.

Beyond the price, I am going to negotiate on your behalf when they have their inspections and want costly repairs done. I am going to negotiate when the appraisal comes back and we need it to be at a certain value. I am going to negotiate for you when the buyer gets cold feet at the end of the deal and wants to change the terms or ask for closing credits. There are so many points of negotiation and without a strong negotiator, you risk leaving money on the table.

kristina morales
Buying or selling a home can be a stressful process but is should be fun too! When working with Kristina, she wants to make sure that you enjoy your real estate journey.
hire Kristina
Contact Us
Cleveland, OH
Mon - Fri:
7:00 AM - 8:00 PM
Sat - Sun:
9:00 AM - 7:00 PM
OH Lic.# 2019007501
Newport Beach, CA
Mon - Fri:
7:00 AM - 8:00 PM
Sat - Sun:
9:00 AM - 7:00 PM
CA Lic.# 02051059
Houston, TX
Mon - Fri:
7:00 AM - 8:00 PM
Sat - Sun:
9:00 AM - 7:00 PM
TX Lic.# 681214